View Full Version : The Secret Ingredient In Your Orange Juice ... just for the sake of knowing

The One
24th August 2011, 05:55
Well .... with this bit of information .... I might still enjoy a glass of orange juice ... but no doubt ... the advertising health benefits will have no impact on me ... and at the least I know a hidden truth ...


Do you buy orange juice at the store? If you do, I’m sure you’re careful to buy the kind that’s 100% juice and not made from concentrate. After all, that’s the healthier kind, right? The more natural kind? The kind without any additives? The kind that’s sold in the refrigerator section so it must be almost as good as fresh-squeezed orange juice?

If I’m describing you, then you’re either going to hate me or love me by the time you’re done reading this post. The truth is, that orange juice you feel so good about buying is probably none of those things. You’ve been making assumptions based on logic. The food industry follows its own logic because of the economies of scale. What works for you in your kitchen when making a glass or two of juice simply won’t work when trying to process thousands upon thousands of gallons of the stuff.

Haven’t you ever wondered why every glass of Tropicana Pure Premium orange juice tastes the same, no matter where in the world you buy it or what time of year you’re drinking it in? Or maybe your brand of choice is Minute Maid or Simply Orange or Florida’s Natural. Either way, I can ask the same question. Why is the taste and flavor so consistent? Why is it that the Minute Maid never tastes like the Tropicana, but always tastes like its own unique beverage?

Generally speaking, beverages that taste consistently the same follow recipes. They’re things like Coca Cola or Pepsi or a Starbucks Frappuccino. When you make orange juice at home, each batch tastes a little different depending on the oranges you made it from. I hope you’re hearing warning bells in your head right about now.

The reason your store bought orange juice is so consistently flavorful has more to do with chemistry than nature.

Making OJ should be pretty simple. Pick oranges. Squeeze them. Put the juice in a carton and voilŕ!

But actually, there is an important stage in between that is an open secret in the OJ industry. After the oranges are squeezed, the juice is stored in giant holding tanks and, critically, the oxygen is removed from them. That essentially allows the liquid to keep (for up to a year) without spoiling– but that liquid that we think of as orange juice tastes nothing like the Tropicana OJ that comes out of the carton

In fact, it’s quite flavorless. So, the industry uses “flavor packs” to re-flavor the de-oxygenated orange juice:

When the juice is stripped of oxygen it is also stripped of flavor providing chemicals. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature. The packs added to juice earmarked for the North American market tend to contain high amounts of ethyl butyrate, a chemical in the fragrance of fresh squeezed orange juice that, juice companies have discovered, Americans favor. Mexicans and Brazilians have a different palate. Flavor packs fabricated for juice geared to these markets therefore highlight different chemicals, the decanals say, or terpene compounds such as valencine.

The formulas vary to give a brand’s trademark taste. If you’re discerning you may have noticed Minute Maid has a candy like orange flavor. That’s largely due to the flavor pack Coca-Cola has chosen for it. Some companies have even been known to request a flavor pack that mimics the taste of a popular competitor, creating a “hall of mirrors” of flavor packs. Despite the multiple interpretations of a freshly squeezed orange on the market, most flavor packs have a shared source of inspiration: a Florida Valencia orange in spring http://civileats.com/2009/05/06/freshly-squeezed-the-truth-about-orange-juice-in-boxes/

Why aren’t these flavor packs listed as ingredients?
Good question! As with all industrial foods, it’s because of our convoluted labeling laws. You see, these “flavor packs are made from orange by-products — even though these ‘by-products’ are so chemically manipulated that they hardly qualify as ‘by-products’ any more.” (source) Since they’re made from by-products that originated in oranges, they can be added to the orange juice without being considered an “ingredient,” despite the fact that they are chemically altered.

So, what should you do about it?
First off, I must ask: Why are you drinking juice?? Juice removed from the fruit is just concentrated fructose without any of the naturally-occurring fiber, pectin, and other goodies that make eating a whole fruit good for you. Did you know, for example, that it takes 6-8 medium sized apples to make just 1 cup of apple juice? You probably wouldn’t be able to eat 6-8 medium apples in a single sitting. (I know I can barely eat one!) But you can casually throw back a cup of apple juice, and you would probably be willing to return for seconds. That’s why fruit juice is dangerous. It’s far too easy to consume far too much sugar.

So, my first piece of advice is to get out of the juice habit altogether. It’s expensive, and it’s not worth it.

And finally, opt out of the industrial food system as much as you can. If you learn anything at all from this post, it should be that you never know what’s in your food unless you grow it, harvest it, or make it yourself. Second best (and more practical for many, including myself) is to pay somebody I trust to do it — like the farmers at my Farmer’s Market, the cattle rancher I buy my annual grass-fed beef order from, or the chef at my local restaurant who’s willing to transparently answer questions about how he sources ingredients and what goes into the dish I’m ordering.

http://beforeitsnews.com/story/996/309/The_Secret_Ingredient_In_Your_Orange_Juice_..._jus t_for_the_sake_of_knowing.html

24th August 2011, 06:28
I don't agree ditching juice. Especially for smokers. The vitamin C is pretty beneficial. However I did find the article enlightening other than that(if it's true). I didn't click any links yet...

Thank the one.

24th August 2011, 06:30
The vitamin CThere are other ways to get Vitamin C, and it is beneficial to have far more Vitamin C than one can get in a glass or two of juice.

Lord Sidious
24th August 2011, 06:34
Drinking juice is good, but remember that it is the result of many items of fruit and will contain far more sugar than you will need.

24th August 2011, 06:39
The vitamin CThere are other ways to get Vitamin C, and it is beneficial to have far more Vitamin C than one can get in a glass or two of juice.

I agree but not as many ways to get natural anti-oxidants also, especially considering I also drink when I'm thirsty so I get water too.

There are benefits to juice. That is why I didn't agree with the comment at the end. Like the omegas and anti-oxidants I get from organic acai juice grown in the jungle :) I'm a juice lover. The sugar doesn't have much of an effect on me(short term anyway). I also drink my juice clinically. Like cranberry juice if I had naughty food that day. Orange juice if I feel I need a nutrient shot in the arm when I wake up. Acai for omegas. I wish i knew more about the alchemy(if that is the right word) effects of all kinds of juices. :) You seem like you know a lot about that Paul. Maybe you could make a thread about it :) I'd read anyway, and I think it would be beneficial(if not already made).

24th August 2011, 06:52
Drinking juice is good, but remember that it is the result of many items of fruit and will contain far more sugar than you will need.

I dilute my juices with one half water. Good organic produce has enough flavor to be able to do this for an adult palate.

24th August 2011, 06:54
Like the omegas and anti-oxidants I get from organic acai juice grown in the jungle I'm a juice lover.

Yes - good juiices - in a variety - where you have some decent idea how the juice got from the fruit to you - yes - I have a variety of such myself in my kitchen: Noni, Macque, Pomegranate, Goji, Grapefuit, Orange, ... Good stuff.

But, as the article describes, a glass of industrially remanufactured orange juice each morning is not exactly the Fountain of Youth that Ponce de Leon sought.

24th August 2011, 07:06
Good article. I do occasionally drink juice but on the whole prefer to eat the whole fruit so that you get the fibre as well. It also concerns me - having watched supermarkets produce fresh orange juice by squashing the whole fruit including peel together - how many chemicals end up in the juice. I tend to buy organic but it is much more expensive and even organic fruit farmers are legally allowed to use a few synthetic pesticides.

24th August 2011, 07:24
Excellent post. Excellent information. Excellent advice.
I concur fully with the article as presented. I managed the engineering resources at a global brand brewery for five years; I no longer drink beer of any kind. Exactly the same methods/protocols/mindset as described for the OJ are prevalent.

24th August 2011, 07:38
I managed the engineering resources at a global brand brewery for five years; I no longer drink beer of any kind.
Ouch - not a sterling recommendation there ;).

24th August 2011, 07:58
Theres always fresh oranges......lol

24th August 2011, 08:38
Not wishing to go off topic but there was a reference made to beer earlier! Has anyone tried natural wine? I have been drinking organic wine for some years (and in the early days some of it was pretty awful) but I wanted to avoid the pesticides with which grapes are routinely coated and the chemicals added to enhance flavour. I then learnt that even organic wine has sulphites and flavourings added like Tropicana (to briefly get back on topic!). Natural wine has nothing added and really tastes different to what one would expect - something I am still trying to get used to - but it is an honest wine depending on the grape not additives. Small local estate wines are worth drinking but very expensive - with the mass produced wines you are probably getting a lot more than you bargained for.

24th August 2011, 08:58
I have read that it is even more awful than shown in this post. I wish I could remember the author and name of the book I read on the science of juice and wine..... Anyway, I get extremely ill within a few minutes from drinking most wine and almost all juices. I finally read an obscure science book which disclosed that most juices and wine have acetone added to prevent color changes towards the brown spectrum of aging juice/fruit. This is not required on the labels. It is the allergic response my body has to commercial wine and juice that has driven me away from these products.

On the other hand, there is nothing like a daily glass of homemade vegetable juice for supplying micronutrients. And there is nothing that prepares my gall bladder for a cleanse better than daily fresh apple juice for about 3 days before the cleanse. So fresh juice can have some great benefits.

24th August 2011, 10:33
One day..... When i go to the store or local cafe - and order a glasss of orange juice, or a BLT - it will be exactly as i orderd.

No chemicals, no crap, no addatives - just exactly... what... i want.....


I am worried tho - if that day comes - will it still taste just as good or better? or will it taste ransid? Or have my tastebuds been permnatnly defiled by all the extra crap and artificial stuff??? :(

WTB cryogenic container or something so i can go sleep untill that day. It's getting depressing atm :(