As an English person, I never really questionned the terminology of televised ‘programmes’ by the BBC. However, nowadays I find that we are being ‘programmed’ by the BBC, along with ancilliary TV channels. The word ‘programme’ has been stuffed into our brains televisually for at least 40 years now.
I am now suspiscious of any BBC ‘programming’, so they will have to tempt me with an alternative piece of verbosity, definitely denying us being ‘programmed’ by their ‘programmes’.