I just read a report that CNN viewership is apparently down 50%.
My first question to that statement was answered or countered quickly, which is, did they simply go to another TV network or show to do their viewing of news? The article says no, the other networks are down in viewership numbers as well.
The logical choice for a next question is also given a bit of a showing, which is 'where did they go, then?' The answer given, was that they have seemingly headed off into alternative news land. ie, the internet.
(mentioned was that internet traffic was also down- but by far less a number as CNN is 'down' in viewership)
So... stay on target folks, hold the line, stay with it.
Do what you can, but... do it clean, and do it well.
[I]"CNN bore the brunt of the downward trend the news networks experienced this month and for much of the first quarter, when compared to the busy first few months of 2011. For the month of March, CNN was down -50% in total viewers and down -60% in A25-54 viewers (Total Day).
"When you consider that stations such as CNN and Fox News are receiving millions and millions of dollars of corporate advertising revenue yet failing to expand, the reality of the continual mass awakening that we now find ourselves in becomes much clearer."
The data may not 'prove' a trend, imagined or otherwise, simply due to the existence of the data - but it does indicate something is going on.
the original 'data' source for the small article (link from small article) :
OK. found a key statement, in the linked article 'source':
"All the cable news networks were down compared to the first quarter a year ago (Q1 2011) due to extensive coverage of the Japan earthquake/tsunami and the Arab Spring. However, compared to the fourth quarter 2011 CNN showed solid gains".
Hhmmm. The first article is a bit over the top in it's conclusions and factualizations (which are based on the second article's points), but I will agree that things are shifting.