Jirka Rysavy - the owner of Gaia TV

[Gemma13]

Jirka Rysavy is a highly competent corporate marketing strategist who can transform companies into multi-million/billion dollar enterprises.

He did it with stationery company Corporate Express and he's doing it with Gaia. Actually he's done it, but he is evolving Gaia. This article gives a comprehensive bio of Rysavy and his skill.


https://www.inc.com/magazine/19951201/2511.html

Extract: Rysavy decided that it made more sense in the corporate side of the market to buy existing companies rather than start new operations from scratch. Corporate customers tended to remain loyal to their supplier for a number of years, so starting from scratch would require an extended period of building the business -- all the while accumulating losses. And because many local office-supply companies were doing poorly, Rysavy figured he could make the acquisitions inexpensively.

It is public knowledge that Rysavy has been a mover and shaker in the alternative community for years offering contractual take-over of a range of alternative media sites and promoting People and Products in the globally recognized topic of Deep State Space Programs. (Incidentally not everyone has succumbed e.g. Kerry Cassidy made a public comment that she refused to sell out Project Camelot when “wined and dined” by Rysavy.)

Sondra Sneed gives us a personal story of how she was recruited to become a Gaia Ambassador:


https://sondrasneed.com/how-met-gaia-founder-jirka-rysavy/

How I Met Gaia Founder, Jirka Rysavy, Wandering in the Dessert

Extract: After my meeting, I was made an official, Gaia Ambassador. I promised my manager I’d bring every seeker I could find to Gaia’s platform, then I vowed to find a way to bring my own work to their burgeoning network.

The importance of this thread is to raise greater awareness and education in our community about:
PRODUCT
BRANDING
CONSUMER
by taking a hard look at the lack of integrity that dominates big business vision when it comes to Sincerity of Product, Respect to Consumer, and the dangers of Branding Fiction as Truth.

No matter how many times Corporate Giant Entrepreneurs spend meditating we cannot kid ourselves that their meditation focus is the same as those meditating for world peace and love and equality, yet they will sell it anyway and they sell it well.

Our community CONSUMERS are the recipients of PRODUCTS of INFORMATION beautifully packaged with sophisticated CGI that not only make capitalist amounts of money, but bulldozer through and sideline, because they can, genuine researchers who are activists trying to help bring down walls of deceit and deception.

So how can our community power up, draw the line, and make significant influence for “integrity demands” on our product distributors?

Whilst looking into Rysavy and Gaia perhaps some of our marketing specialists could also weigh in here to assist with amping up our education on 21st Century Product, Branding and Consumer.

Here’s an example of Big Fish investing in a well positioned “alternative” company (Gaiam) because they see the movement moving mainstream. Steve Case is worth $1.37 billion. He invested $20 million into Gaiam-Gaia in 2005.


https://yogaanatomy.org/former-aol-chairman-steve-case-invests-20-million-in-gaiam/

Former America Online Chairman Steve Case is investing $20 million in a producer and distributor of yoga and Pilates videos, according to a published report.

The Washington Post reports that Case is going into business with Jirka Rysavy, chief executive of Gaiam Inc., who the paper reports lives in a cabin in Colorado without indoor plumbing. The newspaper said the investment is the latest one by Case associated with a new-age lifestyle in the belief they are going mainstream.


We care about fake medicine (big pharma), fake food (cardboard coated sugar), fake news, etc but it is equally important that we pay attention to fake information.

[Gemma13]

How Jirka found his marketing niche.

https://www.revolvy.com/main/index.php?s=Gaiam&sr=50

“Gaiam was founded in Boulder, Colorado in 1988 by Jirka Rysavy. His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996: educated consumers who make purchasing decisions based on their values.
Paul Ray now serves on Gaiam's board of directors.”

https://en.wikipedia.org/wiki/The_Cultural_Creatives

Ray and Anderson claim to have found 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated an additional 80–90 million "Cultural Creatives" exist in Europe as of 2000.

They combine a serious focus on their spirituality with a strong passion for social activism.

Cultural Creatives:

• love of nature and deep caring about its preservation, and its natural balance.
• strong awareness of the planet-wide issues like climate change and poverty and a desire to see more action on them
• being active themselves
• willingness to pay higher taxes or spend more money for goods if that money went to improving the environment
• emphasize the importance of developing and maintaining relationships
• emphasize the importance of helping others and developing their unique gifts
• volunteer with one or more good causes
• intense interest in spiritual and psychological development (personal growth)
• see spirituality as an important aspect of life, but worry about religious fundamentalism
• desire equality for women and men in business, life and politics
• concern and support of the well-being of all women and children
• support spending more money on education, community development programs, and the support of a more ecologically sustainable future
• unhappy with the left and right in politics
• optimism towards the future
• involved in creating a new and better way of life
• concerned with big business and the means they use to generate profits, including destroying the environment and exploiting poorer countries
• unlikely to overspend or be heavily in debt
• dislike the emphasis of modern cultures on "making it" and "success", on consuming and making money
• like people, places and things that are different or exotic

[TomKat]

Gaia has been promoting Corey Goode, a Captain Kaye spin-off with little credibility or evidence to support his story. Also, David Wilcock, whose "Drake" was going to lock up the bad guys but now awaits the Blue Avians for that task, is given lots of Gaia space. I wonder why? Is it just a good marketing ploy, or is it an effort to discredit the Truth movement? Am I being too skeptical? Well "paranoid magicians live longer," as the late Robert Anton Wilson said.

[Joe Akulis]

Thank you for posting that, Gemma. That answers a question that's been on my mind for while.

The Gaiam trademark was something I've seen a while back on a couple yoga dvds, and I assumed when the streaming service came out that it was the same folks behind the dvds that were expanding into a new market. Then a year or two later when they changed their name from Gaiam to just Gaia, and as Wilcock's presence became more prominent, especially once the Goode/Avians/SSP stuff started airing, I started to think that someone at the network was deliberately refusing to vet any of this information before allowing it to go on air.

It's too bad too. It taints a lot of other excellent content simply by being a part of the product they are offering. The interviews that Regina Meredith has been doing on there over the years have been terrific. She like George Noory, will interview other people, often authors and researchers, so you can get up to speed with what some of the pioneers of the New Age are up to.

But any time something hasn't quite been vetted well enough, like when Tom Moore said he was "told" that Putin was going to release all of Russia's secret UFO files to the public a couple years ago, at least you know it's not Regina or George simply telling you "this is the truth." They stay slightly separated from the person delivering the information and it keeps them from being attributed as the source of something that was quite false.

Wilcock's stuff doesn't work that way. He's just there telling you "this is how it is." And when some of that turns out not to be how it is, then everything else he's putting out there gets devalued. And after reading some of this information about Rysavy, it's starting to reinforce my opinion that David is being used and still doesn't understand it yet.

[TomKat]

Cassidy may have deflected the Rysavy offer to be compromised, but perhaps she has been compromised in another way? Mark Richards sits in a prison cell for 30 years and somehow knows all about current events and their connection to the secret space program? Sure, he can access the news like anyone. But N Korea is now very confident due their backing by an alien race? How could he know that? I'm half-convinced that he just reads the news and whatever idea pops into his head becomes a "fact." Suddenly, we're off into the same La La Land as Gaia TV and David Wilcock. Coincidence?

[Gemma13]

http://www.dailycamera.com/boulder-business/ci_31201497/subscriber-growth-fuels-revenue-gains-at-louisvilles-gaia (2017)

“Last year, we were growing yoga faster," he [Rysavy] said, but the company is trying to "move subscribers from (the) yoga side toward transformations and seekers. Yogis are easy to get, they're cheaper, but they don't stay (subscribers) as long."