ktlight
12th May 2011, 12:19
Breakdown of fear mongering techniques in womens magazines by Rob Ager
Circulation figures
The top women's weeklies have combined copy sales of almost five million; six of them sell more than 500,000 a week, with H Bauer's Take a Break having the magic formula to sel1 1.2m copies - more than double its nearest rival. The top women's weeklies (December 2003 ABC figures) were:
Take a Break (H Bauer)....1,225,116
That's Life (H Bauer) ...........592,036
Now (IPC Media) ................590,544
Chat (IPC Media) ...............575,585
Woman (IPC Media) ...........571,482
Heat (Emap) ........................565,484
OK! (Northern & Shell) ........489,882
Emap and IPC said they are looking for sales of 150,000 or 200,000 a week.
Part 1 of 2
http://www.youtube.com/watch?v=cHdbcbzLnOM
Part 2 of 2
http://www.youtube.com/watch?v=T8kk8Y5w5aQ
Circulation figures
The top women's weeklies have combined copy sales of almost five million; six of them sell more than 500,000 a week, with H Bauer's Take a Break having the magic formula to sel1 1.2m copies - more than double its nearest rival. The top women's weeklies (December 2003 ABC figures) were:
Take a Break (H Bauer)....1,225,116
That's Life (H Bauer) ...........592,036
Now (IPC Media) ................590,544
Chat (IPC Media) ...............575,585
Woman (IPC Media) ...........571,482
Heat (Emap) ........................565,484
OK! (Northern & Shell) ........489,882
Emap and IPC said they are looking for sales of 150,000 or 200,000 a week.
Part 1 of 2
http://www.youtube.com/watch?v=cHdbcbzLnOM
Part 2 of 2
http://www.youtube.com/watch?v=T8kk8Y5w5aQ