Elly
31st August 2011, 01:33
British scientist Tim Berners-Lee invented the internet in 1989. He did not cash into his invention. He even set up a foundation to ensure the web was free for everyone to use. In my view, this was the beginning of a worldwide revolution.
The democratization of such technology enabled the birth of new dynamics. Individuals, once disconnected and secluded, can now reconnect, communicate and collaborate with each other. The potential of redefining the balance of power is there. Each individual has now access to a platform where he can influence millions. He has the tools to implement a huge cultural change, to design a new system around the old one.
Rachel Botsman, author of ''What's Mine Is Yours: The Rise of Collaborative Consumption'', reports about the power of collaboration and sharing through network technologies and its effect on business, consumerism, and life. She gives a presentation on TED about this movement, a shift:
''(…) away from the 20th century, defined by hyper-consumption, towards the 21st century, defined by collaborative consumption. I generally believe we're at an inflection point where the sharing behaviors – through sites such as Flickr and Twitter that are becoming second nature online – are being applied to offline areas of our everyday lives.
(…) I believe we're actually in a period where we're waking up from this humongous hangover of emptiness and waste, and we're taking a leap to create a more sustainable system built to serve our innate needs for community and individual identity. I believe it will be refered to as a revolution, so to speak – when society, faced with great challenges, made a seismic shift from individual getting and spending towards a rediscovery of collective good.''
http://www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption.html
I see individuals yearning for a sense of community, for sharing and collaborating. For the first time since a long time, we can take matters into our own hands and co-create the world we want to live in.
- Post update -
Here is an article about communities as new business models:
http://www.nieman.harvard.edu/reports/article/102622/Community-A-New-Business-Model-for-News.aspx
The democratization of such technology enabled the birth of new dynamics. Individuals, once disconnected and secluded, can now reconnect, communicate and collaborate with each other. The potential of redefining the balance of power is there. Each individual has now access to a platform where he can influence millions. He has the tools to implement a huge cultural change, to design a new system around the old one.
Rachel Botsman, author of ''What's Mine Is Yours: The Rise of Collaborative Consumption'', reports about the power of collaboration and sharing through network technologies and its effect on business, consumerism, and life. She gives a presentation on TED about this movement, a shift:
''(…) away from the 20th century, defined by hyper-consumption, towards the 21st century, defined by collaborative consumption. I generally believe we're at an inflection point where the sharing behaviors – through sites such as Flickr and Twitter that are becoming second nature online – are being applied to offline areas of our everyday lives.
(…) I believe we're actually in a period where we're waking up from this humongous hangover of emptiness and waste, and we're taking a leap to create a more sustainable system built to serve our innate needs for community and individual identity. I believe it will be refered to as a revolution, so to speak – when society, faced with great challenges, made a seismic shift from individual getting and spending towards a rediscovery of collective good.''
http://www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption.html
I see individuals yearning for a sense of community, for sharing and collaborating. For the first time since a long time, we can take matters into our own hands and co-create the world we want to live in.
- Post update -
Here is an article about communities as new business models:
http://www.nieman.harvard.edu/reports/article/102622/Community-A-New-Business-Model-for-News.aspx