Controversial Pepsi Ad

[The Freedom Train]

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I am not a fan of Pepsi or any soft drink in general, and big money advertising is always contrived, because of course it is an advertisement for a company that makes billions of dollars a year. But I watched the ad, and I am not really grokking the general reaction to it.

For one thing, one of the main arguments against it is that it is making light of the black lives matter movement. But the ad shows people from other nationalities, two primary examples being two Asian people - a man playing a guitar and a woman photgrapher, both of which play leading roles in the advert. It seems clear to me that the "protest" in the ad is a vague, general idea of uniting all the world's people, and is not specifically about black lives matter.

These are strange times we are living in.

[mgray]

I had them same reaction at the time.

However the "snowflake" generation took to social media to chastise Pepsi because they could. Since Pepsi is using the cohort in the advertisement they assumed they had the right to take it to task.

So the snowflakes took to social media to pan the company and Ms Jenner in particular.

BTW: snowflake is the term we in the media use for millennials, who feel they are all individuals and unique.

[Shannon]

I had them same reaction at the time.

However the "snowflake" generation took to social media to chastise Pepsi because they could. Since Pepsi is using the cohort in the advertisement they assumed they had the right to take it to task.

So the snowflakes took to social media to pan the company and Ms Jenner in particular.

BTW: snowflake is the term we in the media use for millennials, who feel they are all individuals and unique.

We need a term for the jerks who made the snowflakes feel like they are all unique individuals...I can think of a few. Lol

[mgray]

You can start with anyone who handed them a participation trophy when they were young playing sports. Lol

[The Freedom Train]

You can start with anyone who handed them a participation trophy when they were young playing sports. Lol

Oh dear. When I was young I was not a sporty type, and mainly read books. But I had friends who did play sports, and I remember wistfully eyeing their trophies and ribbons. I cannot recall how, but apparently my mother caught wind of my trophy envy and gave me a trophy with my name on it for Christmas. It was one of the most mortifying experiences in my life.

[Dennis Leahy]

...BTW: snowflake is the term we in the media use for millennials, who feel they are all individuals and unique.

I am (as you are) an individual. I am (as you are) unique. Are you and I non-millennial "snowflakes?" I guess I'm too old for the label, if that's what it really means.

My understanding of the word is as a political pejorative, indicating irrational fragility, and almost exclusively leveled at anyone seen as "liberal" or "left" by those who espouse political views that they believe are "conservative" or "right-wing." I have seen the term used appallingly to discredit and demoralize people with legitimate humanitarian and/or social causes, not just aimed at DNC-programmed, pink-hatted, killary clinton supporters.

Allow me to sort of coin a word for those who are unable to distinguish between those who are bravely speaking up against some form of real oppression or tyranny, and some coddled, investment-class-in-a-war-economy hipsters crying because they wanted THEIR duopoly monster to sit in the big chair: "flamethrowers."

[TargeT]

You can start with anyone who handed them a participation trophy when they were young playing sports. Lol

Oh dear. When I was young I was not a sporty type, and mainly read books. But I had friends who did play sports, and I remember wistfully eyeing their trophies and ribbons. I cannot recall how, but apparently my mother caught wind of my trophy envy and gave me a trophy with my name on it for Christmas. It was one of the most mortifying experiences in my life.

This is the failing of parents (myself included) we don't think through the follow on consequences. We do what we think is best in our superior chronology and mostly directly compared to our own experiences with little thought to how different the situation may be.

It took a hard poor life to mold me into who I am, I'm ruining my children by depriving them of that experience; but isn't that the whole goal of parents... to raise your children with "more" or "better" than you were raised?... a strange conundrum.





My understanding of the word is as a political pejorative, indicating irrational fragility, and almost exclusively leveled at anyone seen as "liberal" or "left" by those who espouse political views that they believe are "conservative" or "right-wing." I have seen the term used appallingly to discredit and demoralize people with legitimate humanitarian and/or social causes, not just aimed at DNC-programmed, pink-hatted, killary clinton supporters.

Excellent observation, but then any "label" meant to be applied to large swaths of the population is the same, isn't it?


Allow me to sort of coin a word for those who are unable to distinguish between those who are bravely speaking up against some form of real oppression or tyranny, and some coddled, investment-class-in-a-war-economy hipsters crying because they wanted THEIR duopoly monster to sit in the big chair: "flamethrowers."

So.. you point this out, then jump right in and participate?

ahh, us humans... so funny.

[Rainbowheart]

I think it is just another test to show
how easy it is - with enough money -
to move the crowd in whatever direction.

It happens on different levels,
like f.e the pulse-of-Europe-movement,
huge demonstrations with thousands of people in various european cities,
just organized within some weeks
with all the permissions, road blockings, flyers, flags, ...

We have to BE totally AWARE
to see the whole picture.

[DeDukshyn]

The ad is just doing what all good "ads" do -- create or reveal an emotionally stimulating construct, present it as relate-able, then tie your product to that relationship. It literally attaches their product to your subconscious mind via this mechanism.

This ad does this extremely well, but so does every other soft drink ad that cost more than a million dollars to make. The marketers don't really care about anything else - they don't care if the "emotionally stimulating construct" is real or not, they only care that you mind is ripe for relating it emotionally to you.

If anyone thinks that any of these types of ads are intended to bring awareness to "black lives matter" or whatever the emotional content they are trying to get you to connect with, then one doesn't understand well, the nature of advertising. The moment the focus shifts, so will the content of these ads.

[Dennis Leahy]

...


My understanding of the word is as a political pejorative, indicating irrational fragility, and almost exclusively leveled at anyone seen as "liberal" or "left" by those who espouse political views that they believe are "conservative" or "right-wing." I have seen the term used appallingly to discredit and demoralize people with legitimate humanitarian and/or social causes, not just aimed at DNC-programmed, pink-hatted, killary clinton supporters.

Excellent observation, but then any "label" meant to be applied to large swaths of the population is the same, isn't it?


Allow me to sort of coin a word for those who are unable to distinguish between those who are bravely speaking up against some form of real oppression or tyranny, and some coddled, investment-class-in-a-war-economy hipsters crying because they wanted THEIR duopoly monster to sit in the big chair: "flamethrowers."

So.. you point this out, then jump right in and participate?

ahh, us humans... so funny.
"Participate?"

As antivenom participates in neutralizing a venomous snakebite.

("Flamethrower" was quasi-tongue-in-cheek - a word play on "snow" - meets - "flame", "flame" describing an indiscriminate attack against all people that are finally getting the guts to speak out - and being "flamed", ridiculed, marginalized, and discounted. "Snowflake" is a broad pejorative brush and I submit that the majority of people it is aimed at are people who are, at their level of social/emotional/spiritual evolution, addressing very real social issues. The "safe space" thing and the safety pin thing is laughable - unless you actually talk to people directly affected. [Minnesota is home to quite a number of people in the countries listed by trump (and obama, and bush) as "terrorist" nations. My wife works at the local university and has had contact with a number of foreign students who fear being deported or fear not being allowed back into the US after they go back home on break. The new president of the USA, INC. is openly Islamophobic and Mexico and Mexican-phobic, just bombed Syria and Afghanistan, and is a dim-witted pawn and putty in the hands of the USA, INC. military madmen. This is a change. The previous president was hypnotically covert about deporting or bombing the same people. Somehow, trump, minus the suave and debonair demeanor, the NLP-honed syntax and hypnotic cadence of obomber, caused palpable fear. But it is palpable.]

I'm not requesting that we hunt down "conservatives" and brand them with a hot iron, but rather to recognize that verbally attacking or dismissing people that are expanding their social consciousness and speaking out against social issues is pretty damn counterproductive.

[mgray]

...


My understanding of the word is as a political pejorative, indicating irrational fragility, and almost exclusively leveled at anyone seen as "liberal" or "left" by those who espouse political views that they believe are "conservative" or "right-wing." I have seen the term used appallingly to discredit and demoralize people with legitimate humanitarian and/or social causes, not just aimed at DNC-programmed, pink-hatted, killary clinton supporters.

Excellent observation, but then any "label" meant to be applied to large swaths of the population is the same, isn't it?


Allow me to sort of coin a word for those who are unable to distinguish between those who are bravely speaking up against some form of real oppression or tyranny, and some coddled, investment-class-in-a-war-economy hipsters crying because they wanted THEIR duopoly monster to sit in the big chair: "flamethrowers."

So.. you point this out, then jump right in and participate?

ahh, us humans... so funny.
"Participate?"

As antivenom participates in neutralizing a venomous snakebite.

("Flamethrower" was quasi-tongue-in-cheek - a word play on "snow" - meets - "flame", "flame" describing an indiscriminate attack against all people that are finally getting the guts to speak out - and being "flamed", ridiculed, marginalized, and discounted. "Snowflake" is a broad pejorative brush and I submit that the majority of people it is aimed at are people who are, at their level of social/emotional/spiritual evolution, addressing very real social issues. The "safe space" thing and the safety pin thing is laughable - unless you actually talk to people directly affected. [Minnesota is home to quite a number of people in the countries listed by trump (and obama, and bush) as "terrorist" nations. My wife works at the local university and has had contact with a number of foreign students who fear being deported or fear not being allowed back into the US after they go back home on break. The new president of the USA, INC. is openly Islamophobic and Mexico and Mexican-phobic, just bombed Syria and Afghanistan, and is a dim-witted pawn and putty in the hands of the USA, INC. military madmen. This is a change. The previous president was hypnotically covert about deporting or bombing the same people. Somehow, trump, minus the suave and debonair demeanor, the NLP-honed syntax and hypnotic cadence of obomber, caused palpable fear. But it is palpable.]

I'm not requesting that we hunt down "conservatives" and brand them with a hot iron, but rather to recognize that verbally attacking or dismissing people that are expanding their social consciousness and speaking out against social issues is pretty damn counterproductive.

Ok, Dennis you brought a whole lot of additional baggage to the term "Snowflake," but that's your struggle to carry them.

If this group of "snowflakes" has a problem with immigration policies coming out of DC, go march. But to sit somewhere and Tweet, Snap and Instagram negativity over a cola ad, that doesn't rank as political speech or as you put it "addressing very real social issues."

[Matt P]

The ad is just doing what all good "ads" do -- create or reveal an emotionally stimulating construct, present it as relate-able, then tie your product to that relationship. It literally attaches their product to your subconscious mind via this mechanism.

This ad does this extremely well, but so does every other soft drink ad that cost more than a million dollars to make. The marketers don't really care about anything else - they don't care if the "emotionally stimulating construct" is real or not, they only care that you mind is ripe for relating it emotionally to you.

If anyone thinks that any of these types of ads are intended to bring awareness to "black lives matter" or whatever the emotional content they are trying to get you to connect with, then one doesn't understand well, the nature of advertising. The moment the focus shifts, so will the content of these ads.

Ding, ding, ding, you win a prize. :)
That there is a coversation happening as a result of the ad is exactly why it's an effective ad.
What I find interesting is that it's a product that is literally poison to the human body. The only way they can sell it is to run these emotional BS ads, to distract from the fact drinking it will slowly kill you.

Matt

[Flash]

well snowflakes seem to be literally color blind. There is very few occidental whites in that video (some North Africans and Middle Eastern whites, but few occidentals, and all other races represented).

Why are the millenials called snowflakes (although for my daughters, it fits perfectly, she is so white that she looks like the woman in Adam's family lol)


I had them same reaction at the time.

However the "snowflake" generation took to social media to chastise Pepsi because they could. Since Pepsi is using the cohort in the advertisement they assumed they had the right to take it to task.

So the snowflakes took to social media to pan the company and Ms Jenner in particular.

BTW: snowflake is the term we in the media use for millennials, who feel they are all individuals and unique.

[Dennis Leahy]

I realize that my comments so far relate only to another comment in the thread and not to the OP, so I am off-topic. I'll shut up now.

The ad is powerful, very well done advertising, branding, marketing. I think it was very effective at leaving a positive impression of pepsi (despite the honest health assessment of this awful beverage.) I can see where people who are or have been street protesters would be upset by this sanitization of the brutality they actually faced in the street.

[TargeT]

I can see where people who are or have been street protesters would be upset by this sanitization of the brutality they actually faced in the street.

with the common theme of "protests" lately, I'm sure the police / citizens who don't "protest" feel the same way..

That was not the type of "protests" we've seen in the last year or two, that was the disney version... (not one single thing caught on fire?_)

[Satori]

The ad is just doing what all good "ads" do -- create or reveal an emotionally stimulating construct, present it as relate-able, then tie your product to that relationship. It literally attaches their product to your subconscious mind via this mechanism.

This ad does this extremely well, but so does every other soft drink ad that cost more than a million dollars to make. The marketers don't really care about anything else - they don't care if the "emotionally stimulating construct" is real or not, they only care that you mind is ripe for relating it emotionally to you.

If anyone thinks that any of these types of ads are intended to bring awareness to "black lives matter" or whatever the emotional content they are trying to get you to connect with, then one doesn't understand well, the nature of advertising. The moment the focus shifts, so will the content of these ads.

Edward L. J. Bernays, author of the 1920s book Propaganda, nephew to Sigmund Freud, and founder of the American organization The Council on Public Relations, would be proud.

[The Freedom Train]

What I find interesting is that it's a product that is literally poison to the human body. The only way they can sell it is to run these emotional BS ads, to distract from the fact drinking it will slowly kill you.

It probably helps that the stuff is highly addictive. I call sugar the "gateway drug" - and Pepsi is loaded with it. Add to that caffeine - the gateway to cocaine, and we've got all sorts hooked for a sweet cold and bubbly slap in the face to keep up with the modern day pace of life, which is both frenetic and frantic. How else can we keep up? It is a vicious cycle.

[TargeT]

I love B. Shapiro.. he crafts some very repeatable points.
34otc9VSFNE


Even SNL is talking ****.... haha
Pn8pwoNWseM

[The Freedom Train]

So many good points and discussions here. I agree that, for what it was, the ad was well done - and as some have pointed out, the discussion we are having and the media sensation about the ad are, in a way, fulfilling the purpose of any good PR campaign. Not that I am going to go out and buy Pepsi now, nor do I think that the Pepsi Corporation has any real interest in the coming together of the world's people in peace and harmony. But I am thinking about it nonetheless.

The reaction to the ad I found a little silly, but as Dennis pointed out, what seems like an overreaction to some is gravely serious to others. The black lives matter folk in particular have a lot of serious issues that they are grappling with, and the ill effects of segregation and racism are as real and lasting today as they were when the use of African slaves on Southern plantations was commonplace and legal. Of course we are all still stuck in a system of slavery masquerading as freedom, but that is beside the point here.

I suppose all around us people are "up to here" with it all, and they are hyper sensitive. I see the reaction to the ad being silly because - as most of us on this thread have noted - it is after all an ad made by a multi-billion dollar corporation to peddle a carcinogenic beverage to the masses, so what else should we expect from them? I would suggest a complete overhaul of their product offerings to reflect a desire to heal rather than harm would necessarily need to precede a prophetic message for the enlightenment of humanity broadcast via international media outlets.

However, I can understand that, when a person or group is raw, and something rubs the wrong way, the reaction is instinctual and immediate. The pause to reflect and think logically is circumvented.

[Dennis Leahy]

I can see where people who are or have been street protesters would be upset by this sanitization of the brutality they actually faced in the street.

with the common theme of "protests" lately, I'm sure the police / citizens who don't "protest" feel the same way..

That was not the type of "protests" we've seen in the last year or two, that was the disney version... (not one single thing caught on fire?_)

The "how dare you allow trump to have hillary's throne" protest marches were indeed scripted events, a disney-esque protest production. However, I'm 63 years old, so when I think of street protest, I don't think of that. Think back a little bit further. Real street protest changed from something possibly marginally effective and - for most participants that did not directly physically confront police or try to hand them a pepsi - in most street protests) relatively safe in the late 1960s to something which is now completely ineffective (to foment change) and with a much greater chance of being injured by the police (LRAD, water canons, tear gas and canisters, rubber bullets, concussion grenades, and of course the symbol of forced submission, the billy-club.) In the US, think of the DHS "clean-up" of Occupy. Think of Ferguson, MO. Think of Oakland, CA. And, though technically not "street", think Standing Rock. Although I have zero plans to ever street protest again (again, utterly ineffective and physically dangerous without any payoff), and do not recommend participating in street protest, I really hate to see people in comfortable chairs who have never been involved in any street protest mocking all street protesters as fragile, clueless, wimpy, "snowflakes." It's a broad brush - too broad - and inaccurate. The vast, vast majority of street protesters - worldwide - are brave (regardless if their protest "falls on deaf ears.")

What is Project Avalon, really? What are we here for? Why do we communicate with one another? Look through the threads, and you'll see that a lot of it IS protest. So here we are, typing on our keyboards, cyber-protesting, many of us hidden behind anonymous/pseudonyms. I don't know about most of you but there's not much chance of a concussion grenade going off at my desk or a billyclub to the head for our text expressions. Not so different from the "tweeting, instagramming, snowflakes" after all, are we?

[Flash]

wow, like most of the snow flake generation, from all over the world in their own languages, Shapiro speaks at 300 miles a minute, barely understandable (mostly if we are not from the English world - A shame, is message is good once we understand it)


I love B. Shapiro.. he crafts some very repeatable points.
34otc9VSFNE


Even SNL is talking ****.... haha
Pn8pwoNWseM

[ThePythonicCow]

So here we are, typing on our keyboards, cyber-protesting, many of us hidden behind anonymous/pseudonyms. I don't know about most of you but there's not much chance of a concussion grenade going off at my desk or a billyclub to the head for our text expressions. Not so different from the "tweeting, instagramming, snowflakes" after all, are we?
I'd like to think that there are differences ... just not at the simple physical level.

Improving our situation, individually or collectively, begins with improving our minds and spirits, that we might better understand our situation. The physical activities involved in doing that might superficially resemble "just hanging out". Just observing that someone is busy chopping wood and carrying water does not tell you the nature of their enlightment.

[guayabal]

Pepsi saves the world: https://youtu.be/wR1cR3-lauA?t=126

[Rainbowheart]

YES it is poisening the body,
but just ;) for The CHOOSEN ONES ;)

in the ad are so-called devil signs 0:51
and
the PEACE* sign is - as nearly always - turned down
Algiz-Rune* correct upwards (the crown chakra connection of man with the divine - commUNION, beauty, peace, love)
turned down (separation breakup, ...)

Runes are holy symbols that are able to connect the worlds
the dark ones and the light ones
YOU CHOOSE
at best - consciously :).

[TargeT]

What is Project Avalon,.... a lot of it IS protest. So here we are, typing on our keyboards, cyber-protesting, many of us hidden behind anonymous/pseudonyms. I don't know about most of you but there's not much chance of a concussion grenade going off at my desk or a billyclub to the head for our text expressions. Not so different from the "tweeting, instagramming, snowflakes" after all, are we?

Well, we are just following historical examples then, right?


Great Britain had 8 million residents in 1775, and the 13 rebellious colonies about 2.5 million (of which half a million were slaves).Over the course of the [revolutionary] war, about 231,000 men served in the Continental Army, though never more than 48,000 at any one time, and never more than 13,000 at any one place. The sum of the Colonial militias numbered upwards of 145,000 men.Just incase your as great at math as I am:

48000 is 1.92% of 2500000

So about 2% of the population of the population at the time directly participated in (arguably) the most important conflicts in US history(I'm sure there was another .5% or .25% that were involved in other ways).

I'd say for the most part, humans are spectators, there's very few "ACTors" that DO things to change the world we live in.

[ceetee9]

You can start with anyone who handed them a participation trophy when they were young playing sports. Lol

Oh dear. When I was young I was not a sporty type, and mainly read books. But I had friends who did play sports, and I remember wistfully eyeing their trophies and ribbons. I cannot recall how, but apparently my mother caught wind of my trophy envy and gave me a trophy with my name on it for Christmas. It was one of the most mortifying experiences in my life.

This is the failing of parents (myself included) we don't think through the follow on consequences. We do what we think is best in our superior chronology and mostly directly compared to our own experiences with little thought to how different the situation may be.

It took a hard poor life to mold me into who I am, I'm ruining my children by depriving them of that experience; but isn't that the whole goal of parents... to raise your children with "more" or "better" than you were raised?... a strange conundrum.





My understanding of the word is as a political pejorative, indicating irrational fragility, and almost exclusively leveled at anyone seen as "liberal" or "left" by those who espouse political views that they believe are "conservative" or "right-wing." I have seen the term used appallingly to discredit and demoralize people with legitimate humanitarian and/or social causes, not just aimed at DNC-programmed, pink-hatted, killary clinton supporters.

Excellent observation, but then any "label" meant to be applied to large swaths of the population is the same, isn't it?


Allow me to sort of coin a word for those who are unable to distinguish between those who are bravely speaking up against some form of real oppression or tyranny, and some coddled, investment-class-in-a-war-economy hipsters crying because they wanted THEIR duopoly monster to sit in the big chair: "flamethrowers."

So.. you point this out, then jump right in and participate?

ahh, us humans... so funny.
Excellent observations/comments TargetT.

[shadowstalker]

WOW BLM never even came into mind.

I always pay attention to the song being played.

LIONS (https://play.google.com/music/preview/Tp52mvoe7dzdrd4cg7pqnxywrqy?lyrics=1&utm_source=google&utm_medium=search&utm_campaign=lyrics&pcampaignid=kp-lyrics)
Some said 'never' but the never done come
Yeah, and took our trust
Hate's been winning, but the lovers ain't done
Yeah, not on my watch

Yeah, if ya took all my rights away
Yeah, if ya tellin' me how to pray
Yeah, if ya won't let us demonstrate
Yeah, wrong
Yeah, if ya thinking I don't belong
Yeah, if ya hiding behind a gun
Yeah, if ya hoping we're gonna run
Wrong

We are the lions, we are the chosen
We gonna shine out the dark
We are the movement, this generation
You better know who we are, who we are
Yeah, if I

Some said 'fire' when the fire was ice
No, and sold a lie
Some may buy it, I'm not paying the price
No, not in this life

Yeah, if ya took all my rights away
Yeah, if ya tellin' me how to pray
Yeah, if ya won't let us demonstrate
Yeah, you're wrong
Yeah, if ya thinking I don't belong
Yeah, if ya hiding behind a gun
Yeah, if ya hoping we're gonna run
Ya wrong

We are the lions, we are the chosen
We gonna shine out the dark
We are the movement, this generation
You better know who we are, who we are

Deep down in everyone, there's a little fire
Let me get higher, I'll fuel the fire
Already high up, I'll take you higher
Real conga nyah, girls admire, well
Living, we growing with pride
All of the lions, we strive
Working so hard to unite
United, we tired of lies, tired of lies, whoa ah ooh

We are the lions, we are the chosen
We gonna shine out the dark
We are the movement, this generation
You better know who we are
We are the lions, we are the chosen
We gonna shine out the dark
We are the movement, this generation
You better know who we are

Yeah, you know that some said 'never' but the never done come
We gonna shine out the dark
Oh, they know that hate's been winning, but the lovers ain't done
You better know who we are, who we are
Yeah, if I.

[TargeT]

WOW BLM never even came into mind.

You'd have to be a "liberal" to see that.. (hyper vigilant for opportunities to virtue signal, facebook teaches that social validation is more important than anything)


I realize that my comments so far relate only to another comment in the thread and not to the OP, so I am off-topic. I'll shut up now.

But still, you underlined a very important thing that is happening right now.

"liberals" have held the reigns for decades now & the push back is long over due... and it's starting to happen, trump was a good example.

If "snowflake" is hard to swallow, better brace up, this is just the start; unfortunately humans don't push back without a bit of collateral damage ( labels like snowflake for example..)

Conservatism is the new PunkRock:

avb8cwOgVQ8



a lot of "old" formats haven't caught on yet.

Great microcosm:
Z-DkF98uBm8

[Helene West]

[QUOTE=The Freedom Train;1146972]

"...and the ill effects of segregation and racism are as real and lasting today as they were when the use of African slaves on Southern plantations was commonplace and legal. .."

no admission of even slight hyperbole above, right? wow...

I'm sitting on a train going to work while I'm reading this post. I'm a minority on this train (white). The blacks are as well dressed if not more so than myself. Most of them will get off at the main downtown stop to go to government buildings because they have most of the government jobs which include a pension. If you visit any of these government offices here they are almost all manned by blacks. And believe me by 5:30 these buildings are empty as these gov workers don't do overtime. They will go home to working class or nice middleclass neighborhoods of which there are several.
Meanwhile most of the whites will be going to private industry jobs where many will work 10-20 hrs overtime but no extra pay, just to keep the job and most will not have a pension.

just injecting some real life into the above hurtful lie/exaggeration which is, and will continue to be, used as a rationalization to genocide caucasian culture.
But hey, you can get away with it because whites will still Thank You for these state approved racial spins. Young whites don't know anything but having taken in messages that they are bad people and they are actually creating a New Genre in social strata - being a self-loathing white is Cool!

[Bruno]

I never equated this ad with black lives matter or any other specific movement, but any corporation that uses political protest and police confrontation as a selling point makes me mad. Pepsi and it's conglomerates, like Cocoa-cola and it's group are two of the biggest problems with this world in my mind. Sugar is just the starting point of how these guys slowly, maybe not so slowly, kill us!

[The Freedom Train]

"...and the ill effects of segregation and racism are as real and lasting today as they were when the use of African slaves on Southern plantations was commonplace and legal. .."

no admission of even slight hyperbole above, right? wow...

I'm sitting on a train going to work while I'm reading this post. I'm a minority on this train (white). The blacks are as well dressed if not more so than myself. Most of them will get off at the main downtown stop to go to government buildings because they have most of the government jobs which include a pension. If you visit any of these government offices here they are almost all manned by blacks. And believe me by 5:30 these buildings are empty as these gov workers don't do overtime. They will go home to working class or nice middleclass neighborhoods of which there are several.
Meanwhile most of the whites will be going to private industry jobs where many will work 10-20 hrs overtime but no extra pay, just to keep the job and most will not have a pension.

just injecting some real life into the above hurtful lie/exaggeration which is, and will continue to be, used as a rationalization to genocide caucasian culture.
But hey, you can get away with it because whites will still Thank You for these state approved racial spins. Young whites don't know anything but having taken in messages that they are bad people and they are actually creating a New Genre in social strata - being a self-loathing white is Cool!

First, I would like to say that I am sorry I upset you with my words, Helene - I did not mean to minimize any aspect of the suffering that we are ALL going through in one form or another. The pain of oppression does not discriminate, and we all deserve a voice, to be heard and seen and understood. Thank you for expressing your feelings openly - I welcome further dialogue with you on the subject.

I hear what you are saying, in that, there are plenty of poor white people who are struggling. Myself being one of them. I live in Syracuse, NY, where the poverty level is extremely high, and the economy is one of the worst in the country. I was basing my previous comment not on something I read in a book or what somebody told me, but on what I have observed in my immediate environment. The worst neighborhoods (ghettos) in this city are still predominantly populated by black people.

I did go on to say that we are ALL still slaves of a system, regardless of color. Yes political correctness and affirmative action are double edged swords, but only because we live in a society that is inherently oppressive. If we did not, there would be no need for such things in the first place, and racism would not exist. Nor would any other ism for that matter. Racism is real and thriving. I see it with my own eyes in the city that I live in, which is indeed highly segregated along a number of lines and isms.

[Mark (Star Mariner)]

Ads are programming messages, a bombardment of garbage consumer porn constantly flooding the mind. Sadly, the mind of so many 'sheeple' is just dead space. So a flooded mind, in this instance, becomes a conditioned mind. And it's not always just about 'buying stuff'. I just don't watch ads, ever. Very often they have little or no bearing on the so-called product they're trying to promote! Instead they subtly, insidiously, attractively wrap that product in and around some other subliminally presented message.

A rant:
Slightly off topic, but owing to a relaxation in laws in this country (UK) in the last couple of years, there has been a mass explosion of vile advertising on television, on billboards, in sponsorship for sports teams etc, for betting apps and gambling websites. It is epidemic now. It is absolutely everywhere. And the sheeple lap it up. It is breeding a generation of gaming and gambling brain dead morons. I am aware of people I work with who live by the gambling 'apps' on their phones. Entire wage packets are wasted/blown in the blinking of an eye and the pressing of a button...'But it's *cool*! the TV advert said so, and I get a free £20 bet when I register...!' etc etc.

Morons.

[Ernie Nemeth]

I suffered through exactly ten seconds of this tripe ad in the op and shut it down. It irks me so when I sense one of these big disgusting corporations taking a high road, like they are sweet and innocent and they are on our side, ready to take up the fallen flag and march on. Give me a break.

They want me to tune in? - then I tune out. period

I too hate commercials and simply can'y watch them, they actually hurt. Trailers are not much better

[TargeT]

So... Germans win?

This ad is exactly what pepsi was aiming for, yet terribly missed...

I'm really not sure what I think about this. innate distrust keeps me from supporting it.

8wYXw4K0A3g

[The Freedom Train]

So... Germans win?

This ad is exactly what pepsi was aiming for, yet terribly missed...

I'm really not sure what I think about this. innate distrust keeps me from supporting it.

8wYXw4K0A3g

Huh. Well we all know that the beer had nothing to do with the people finding common ground, it had to do with them being put in a situation where they were asked to build something together and get to know each other. So, they were able to connect on a personal level. Actually I didn't even get from the ad what it was for - it could have been IKEA furniture for all I knew. Very interesting, thanks for sharing Target!

[TargeT]

Huh. Well we all know that the beer had nothing to do with the people finding common ground, it had to do with them being put in a situation where they were asked to build something together and get to know each other. So, they were able to connect on a personal level. Actually I didn't even get from the ad what it was for - it could have been IKEA furniture for all I knew. Very interesting, thanks for sharing Target!

you might intellectually know that, but your subconscious sort of does it's own thing.

This add successfully associated their product with positive interactions with the extra kick of being Super liberal and PC oriented! TRansAWESOME, glad that .3% of the population was represented (https://en.wikipedia.org/wiki/LGBT_demographics_of_the_United_States); I'm sure there weren't any ulterior motives and they weren't being used at all!

And, the fact that they didn't shove the brand in your face was genius, yet look at everything else, it's clear this is not a commercial for anything but the beer.. zero hint at other brands exist, even their cloths are very generic; that sampling would have had to have some branding visible, that's just how a lot of westerners dress.. very good production/writing and a good understanding of the human psychology.

I dunno wtf pepsi was thinking.. maybe an intern did it?