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We can also learn from others, who have started this already (From link:https://www.consciouscoliving.com/2019/02/27/why-communities-fail/)

5 Reasons Why Communities Fail

1) Mentality of...

I agree with you Denise, this subject IS a big can of worms.

That you approach it from a practical side, based on everyday reality (as we know and experience it) is the best thing one can do.
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Solving practical and mundane issues (the lists for each one above are good examples of what belongs there) are important to solve (that is already quite a challenge). But there is more.

How about...

As Mark said, "Let's do something because something needs to be done."

All Is One, that you continue to put effort in spreading the message that something really needs to be done, NOW, and fast is...