Right now the gaming industry is in crisis. Gamers worldwide are in boycott mode following the Sweet Baby scandal. 'Sweet Baby' is a consultancy firm whose mission, in their own words, [is to] "tell better, more empathetic stories while diversifying and enriching the video games industry." In other words, inject "THE MESSAGE" into everything.
Sweet Baby has worked on several high-profile titles such as God of War Ragnarok, Marvel’s Spider-Man 2, Alan Wake and Suicide Squad: Kill the Justice League. Its clients include Xbox Game Studios, Ubisoft, Square Enix, Rocksteady, EA, Wizards of the Coast, and practically all the big-name players in the industry.
Their "input" involves:- Writing: Cinematics, Dialogue, UI/UX writing, Barks, Copywriting, Etc.
- Narrative: Story pitches, World Building, Character Creation, Narrative Design, Story Feedback and Tweaks, and more.
- Representation: Cultural Consultation, Sensitivity And Inclusivity Reading, Risk and Opportunities Assessment, and more.
- Development: Full-scale Game Development and Interactive Fiction.
This prompted the creation of Sweet Baby Inc. Detected? on steam, which warns users against titles Sweet Baby have a hand in creating. It has 200,000 followers already.
What's the Problem?
Basically, Sweet Baby Inc. has been accused of making games worse in a bid to help companies meet their ESG and DEI targets. It's also come under fire for allegedly forcing its employees' political ideologies into the games it has worked on.
Due to the recent backlash, concerning comments from Sweet Baby Inc.’s CEO Kim Belair have resurfaced that have only added fuel to the fire, as well as other controversial statements from its employees.
@GamesNosh
The Co-Founder of Sweet Baby Inc Kim Belair proudly explains the method she uses to force bosses at game studios to censor, alter, and "diversify" game projects she feels are problematic - "Terrify them" aka threaten them with the anger of the cancel culture mob.
https://twitter.com/GamesNosh/status...02262017183761
“If you’re a creative working in triple-A, put this stuff up to your higher-ups. And if they don’t see the value of what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s gonna happen if they don’t give you what you want.”
More info:
https://www.theshortcut.com/p/sweet-...ually-happened
[
Also to add here - the naming/symbology of 'Sweet Baby'. Unholy vibes anyone? The spiral logo is also reminiscent of..you know what (refer to pizzagate for more)]
This is blowing up big time. You may not care about this stuff, not being a gamer yourself, but it's important to know that social engineering is at the heart of this. It is
everywhere now, computer games are no exception.
Critical Drinker
8mins
Its no secret that games companies here in the West have been embracing The Message more and more with each passing year. And it seems at last that gamers have had enough and decided to fight back against it.