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25th March 2022 13:26
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Death of the MSM 'News' on TV
I don't see a thread on this and thought it might be entertaining, at least it is for me.
I was doing some research to try and predict when the legacy dinosaur news on TV will die off or become basically obsolete. Please add any good data charts or whatever you can find that helps clarify the trend from past, present to future, so we can make a good forecast.
This first graph is from Statistica. Sorry, its the best I could do without having an account. the first bar should be 2014 and the last bar 2021 data. It shows the TV marketshare (%) for global ad spending.
This graph shows that the marketshare went from 40% in 2014 to 28% in 2021. An interesting trend, but just because the marketshare is going down a lot doesn't mean the overall revenue is, since the internet media is growing. Theoretically, projecting out in the future, that TV ad marketshare would reach 0% by about 2037 - 2038.
So, although it is nice to see that the idiot box TV is losing marketshare pretty fast, next lets look at the Global TV ad revenue from 2015 to 2024.
For perspective, here is what it said below the graph.
"according to the calculations, the revenue from TV advertising worldwide is expected to reach 159 billion U.S. dollars in 2022, up from 151 billion generated in 2021 and increase of 17 billion on 2020, the year when the pandemic caused large declines in advertising spending over the world. A different source projected that TV would account for 26 percent of the global ad revenue in 2022. It would be the second largest advertising medium that year, behind the internet."
You can see the dip in revenue in 2020 but it jumps back to close to normal by 2021. The future data from 2022 and beyond is obviously a guess.
So, this is a bit sad and surprising to see that there isnt a trend in TV ad revenue loss yet. Not sure how that is possible since so many young people have unplugged the TV. however, while thinking a bit deeper, given inflation, that steady nearly 0 slope trend I guess would translate to about a 3% decline each year. We could call it 2% to play it conservatively. Using the rule of 70, then it would get cut in half every 23 years at 3% decline and every 35 years at 2%.
However, I can't see non internet TV lasting that long. Not sure if TV just gets integrated into the web or what since all will be smart TV eventually.
to be continued....
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25th March 2022 13:41
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The Following 9 Users Say Thank You to Merkaba360 For This Post:
Bill Ryan (25th March 2022), ByTheNorthernSea (25th March 2022), Ewan (26th March 2022), ExomatrixTV (25th March 2022), mountain_jim (25th March 2022), Nasu (25th March 2022), O Donna (26th March 2022), shaberon (26th March 2022), Spiral (25th March 2022)
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25th March 2022 14:10
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The Following 6 Users Say Thank You to Merkaba360 For This Post:
Bill Ryan (25th March 2022), Bluegreen (25th March 2022), Ewan (26th March 2022), O Donna (26th March 2022), shaberon (26th March 2022), Spiral (25th March 2022)
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25th March 2022 16:42
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