8 Million Flower Petals Flood The Streets of Costa Rica

[rgray222]

Would you believe none of this involved CGI? The 8 million petals that rained down on a small town in Costa Rica is as real as it gets. This weird phenomena is part of Sony’s new 4k TV marketing campaign, in which they partnered up with ad agency McCann and photographer Nick Meek, to make the fantastical scene come to life.

Source: https://youtube.com/watch?v=q2DdtkDK7w0

Flooding a village with 8 million petals is no easy task. It took the team two weeks to collect the most vibrant, multi-coloured flower petals and leaves, eventually weighing 3.5 tons in total. A British special effects team was also brought in to create the volcanic eruptions and petal tsunamis that eventually covered the entire village.

And the reason for the exact number of petals? Because that’s the number of pixels on the 4K TV’s screen. The video was created to show the screen’s sharpness and clarity.

Via Design Boom

Source: lost at e minor

[Azt]

This weird phenomena is part of Sony’s new 4k TV marketing campaign

Flooding a village with 8 million petals is no easy task. It took the team two weeks to collect the most vibrant, multi-coloured flower petals and leaves, eventually weighing 3.5 tons in total.

Which weird phenomena?, it just a plain marketing action polluting another small town. Shame on Sony!

[DeDukshyn]

Wow great! Now, if only we had 4k content and media sources to go with that ... It looked rather crappy on youtube's heavily compressed 1080p, lol! I guess it's a commercial to run "in-stores" on an actual 4k TV?

[vilcabamba]

what a waste of flower petals. I think it would give me breathing problems to have all those petals flying in the air.

[Atlas]

Lotus Petal Foundation

Source: https://youtube.com/watch?v=uPIWOV6lbGI

[Daozen]

Hmm. Nice. Now try that with whole grain rice and we might be getting somewhere.