
Publishing a book is a big occasion for any writer, and Rory Cellan-Jones is no exception.
“Like any author, I obsessively check Amazon,” he said. “And this thing popped up.”
The former BBC technology correspondent wrote a memoir untangling the truth about his family history. What had popped up on the Amazon website was a biography of Cellan-Jones, with a naively designed cover by someone he had never heard of.
“I thought: ‘This is strange – who’s writing a biography of me?’” Cellan-Jones told the Observer. “I don’t kid myself. It’s difficult enough for me to sell books about myself, [let alone] for other people to sell books about me.”
But glancing at a few passages revealed that Cellan-Jones had fallen victim to someone attempting to piggyback on his memoir by releasing a title with text apparently generated by artificial intelligence – one of an influx of AI titles since the emergence of ChatGPT enabled people to generate pages of text rather than bothering to write it.
Amazon is effectively allowing book spam and recommending it to the very person who is most annoyed by it
Rory Cellan-Jones, author