Apples posts an ad showing the crushing of human creativity. The response was a well deserved roasting.
https://twitter.com/tim_cook/status/1787864325258162239
The comments are priceless. A small sample:
@Takuta
·
May 7
I felt sad when I saw creative tools such as musical instruments and cameras being destroyed. I don't think the creators will like this video. Is it my Japanese sensibility that makes me feel this way?
Sterling Crispin 🕊️
@sterlingcrispin
·
May 7
Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice.
Maybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, "God is dead and we have killed him"
Judd Baroff
@JuddBaroff
·
May 7
I’m not sure ‘wanton destruction of all the good and beautiful things is this world’ was really the vibe you were trying for.
Hiroki Akiyama
@akiroom
·
May 7
It is a heartbreaking, uncomfortable, and egotistic advertisement. When I see this result, I'm ashamed to buy Apple products since nineteen years.
Meredith
@Opportunitweet
·
May 8
"iPad crushes the soul of humanity"
Yuval Kordov
@YuvalKordov
·
May 8
Forty years ago, Apple released the 1984 commercial as a bold statement against a dystopian future. Now you are that dystopian future. Congratulations.
左の街からこんにちは
@Hidarino_Machi
You destroyed all the creative tools and effort of humans. Worst. Commercial. Ever.




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