Tucker Carlson
@TuckerCarlson
Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story.
(0:00) The Fall of Anheuser-Busch
(2:20) The Evils of Stakeholder Capitalism
(10:42) How Covid and George Floyd Changed the Business World Forever
(15:40) How Obama Destroyed the Middle Class and Made the Rich Richer
(19:19) Zyn’s DEI and LGBTQ Agenda
(26:14) The Companies You’re Giving Money to Hate You
(32:55) The Pronoun Police
(40:20) The Untold Origins of Bud Light’s Dylan Mulvaney Partnership
(43:11) Does Dylan Mulvaney Love Zyn?
(51:10) How Frericks Would Have Fixed the Bud Light Disaster
(1:02:19) Do These CEOs Even Like Their Own Products?
(1:12:35) The Social Justice Movements Created to Destroy the West
Includes paid partnerships.
Tony Seruga
@TonySeruga
·
14h
In this interview on *The Tucker Carlson Show*, Tucker Carlson speaks with Anson Frericks, a former Anheuser-Busch executive, about the dramatic downfall of Bud Light and broader corporate trends. Frericks, who previously served as president of Anheuser-Busch Sales & Distribution Co., recounts how Bud Light's controversial partnership with transgender influencer Dylan Mulvaney in 2023 led to a significant backlash, often referred to as the brand "committing suicide by woke white lady." The discussion delves into the origins of this partnership, revealing internal decisions and missteps that fueled the boycott and damaged the brand's reputation.
The interview covers several key topics, starting with the fall of Anheuser-Busch and the role of "stakeholder capitalism," which Frericks criticizes as a harmful business approach (2:20). He argues that events like the COVID-19 pandemic and the George Floyd protests fundamentally shifted corporate priorities, often prioritizing social agendas over profitability (10:42). Frericks also touches on broader societal impacts, claiming that policies under former President Obama exacerbated wealth inequality, benefiting the rich while hurting the middle class (15:40).
A significant portion of the interview focuses on the Bud Light-Dylan Mulvaney partnership (40:20), with Frericks detailing how the decision was made and its catastrophic fallout. He also discusses Zyn, a nicotine pouch brand, and its own DEI and LGBTQ initiatives, questioning whether Mulvaney genuinely supports the product (43:11). Frericks offers his perspective on how he would have handled the Bud Light crisis differently (51:10), emphasizing a need for better alignment with the brand's core audience.
The conversation takes a broader cultural turn as Frericks and Carlson critique corporate America's embrace of social justice movements, which they argue are designed to "destroy the West" (1:12:35). They discuss how many companies, including those Frericks worked with, seem to disdain their own customer base (26:14), and question whether CEOs even use the products they promote (1:02:19). Other topics include the rise of "pronoun police" in corporate settings (32:55) and the long-term impact of these cultural shifts on business.
The interview, posted on April 7, 2025, at 17:01 UTC, includes paid partnerships with MeriwetherFarms, Heritage Foundation, and PreBorn, as noted in a follow-up post by Carlson. It reflects a critical perspective on corporate decision-making, cultural trends, and their intersection with consumer backlash, using Bud Light's experience as a central case study.
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